International Marketing
International marketing is defined as a series of operations that are carried out using marketing principles to create a suitable platform for introducing, promoting and offering goods and services at the global and cross-border level. Such activities are designed and implemented according to the interest of people in different countries and considering their needs.
The Importance of Cosmopolitan Marketing
Due to the unequal distribution of technology, science, facilities, capital, raw materials, expertise and other effective factors in the production of goods, countries need each other from different directions. To benefit from these facilities, they should focus on developing their business activities at the international level, such as international branding and cosmopolitan marketing. In this case, they can gain a lot of profit by taking over the global markets.
Export and import play a major role in global marketing. Countries import goods that they need but are unable to produce from other countries through import, and on the other hand, they export their surplus goods for sale to other countries.
Marketing Objectives
Increasing international communication between communities
– Cultural and social exchanges.
– Helping developing societies by introducing them internationally and injecting profits into their domestic budgets.
– Increase world peace.
– Creation and development of free trade.
International Marketing Clients
According to the type of goods and services and our brand, any foreign citizen can be a potential customer. But the noteworthy hint in this context is the differences in style and interests between foreign and domestic customers. It is possible that due to the lack of respect for the interest, culture and lifestyle of foreign customers, the production of products tailored to them may be accompanied by problems. Of course, this issue can be solved with research and accuracy in foreign markets as well as cultural surveys.
Different Forms of International Marketing
Export Marketing
It is a set of actions that are taken to export different goods to the world markets. Such as finding target markets, researching and evaluating customers, examining and estimating profit margins, and other such actions.
Multinational Marketing
In this type, we have several marketing strategies, each of which is used for specific markets.
Regional Marketing
Due to the high costs of dedicated marketing for different countries, they decided to conquer more areas with a specific marketing example.
Global Marketing
It is an evolved example of marketing. In this type, a company is responsible for coordinating and controlling and integrating a set of global marketing. The main goal of global marketing is to achieve broad global interactions.
Features of International Marketing
Competition
In international marketing, competition is examined from two aspects
- Competition in domestic markets: that is, brand owners must compete with many people in their domestic markets and try to win over them.
- Competition at the international level: At the international level, we deal with developed and developing countries. This type of competition will be much tougher than domestic competition. Overcoming the products of the markets of developed countries requires more personal and financial abilities.
Risk and Challenge
There are many challenges and concerns on the way of international marketing. These challenges can originate from the security and political measures governing the region. War, embargo, cultural changes, governance changes and such things will be very effective in the fate of global exports and imports.
High Flexibility
Due to the obstacles and problems as well as the challenging and risky conditions mentioned above, the situations in the global market are constantly changing and evolving. The needs of each country will be constantly changing according to its internal conditions. A country’s need for a particular product may increase at one time and decrease at another time.
International Restrictions
These restrictions can be found mostly in the context of using foreign currency. In addition, due to the compliance of each country with its internal laws, the application of the internal laws of the destination countries may seem restrictive for other countries.
Advantages of International Marketing
– Correct and appropriate use of resources under authority to produce goods and services according to them.
– Creating more cultural interactions.
– Accelerating the country’s industrial growth through increasing global demand.
– Increasing international cooperation and creating world peace.
– Optimal use of surplus products through their export to target countries.
International Marketing Methods
1. Internet Marketing
Today, with the development of technology and information, the Internet has provided a suitable platform for countries to search for suitable sales markets for their products, even at the global level. This method is the simplest and least expensive method in marketing, which unfortunately many countries are unaware of how to use it and its importance.
2. Business Consultants
These people can provide useful and appropriate information about our target countries in various social, cultural and economic contexts. The countries where business consultants operate due to the creation of facilities for business owners are more interested in them.
3. Attending Business Boards
Attending such delegations can clarify the business conditions of different countries for us more than individual trips. Attending business delegations allows us to participate in negotiation meetings; therefore, its commercial and deep achievements will be more beneficial for us.
4.International Exhibitions
Timely presence or participation in the establishment of international exhibitions, according to our capabilities and fields of activity, provides us the opportunity to get to recognize the markets and understand global needs.
Up To Sum
Today, with significant production and economic developments, entering the global market is accompanied by many challenges and requires planning and a proper vision of the actions we intend to take. Changes in political, social, economic and cultural fields will always have an impact on global markets. Therefore, the winner of this competition is the one who has designed the best plan to enter this market in advance and can present his business at the international level in the shortest possible time, without delay.
