Effect of Public Relations on Marketing
The effect of public relations on the marketing process is examined because public relations is a powerful arm next to marketing and sales. In order to be able to establish a more effective relationship with customers and the sales market during the marketing process and sell our products and services in a more targeted manner, we will need a strong public relations department. This important factor has a fundamental and serious role on the durability and how our business will last on the mind of the audience; It can show a friendly and reliable aspect of us to our customers and target market, or vice versa.
The Main Function of Public Relations
Considering the news atmosphere prevailing in the society and using media and news agency channels, public relations try to provide the field of introduction, advertising and sales of products for the organization.
Also, this part of the organization will be a bridge to connect customers with the collection and sales networks of products. In this way, the connection between the business and the target community of selling goods and services will not be cut off. Therefore, it provides the possibility for the organization to always be ahead in identifying and responding as best as possible to the needs and demands of customers.
Duties of Public Relations Officer
1. Planning and targeting for advertising.
2. Preparing the text of speeches and interviews.
3. Continuous and direct communication with customers and answering questions and needs.
4. Continuous and direct communication with news agencies.
5. Planning for lecture sessions and interviews.
6. Help to conduct proper market research.
7. Participation in conferences and press programs and exhibitions.
The Performance of Public Relations in the Marketing Process
This feature will help us to present our business well among people without paying additional costs to the organization. By doing some actions, public relations can be effective in doing the marketing process as well as possible. To transfer customer feedback and practical and constructive ideas to the production department in order to increase the quality of products and sell them more and better, and increase the range of relationships.
Communicate with a wider range of news agencies and media and establish better and more effective communication with them. Publishing news, articles or articles in news agencies about our business can attract more customers to us. By holding seminars and exhibitions, try to introduce more business, raise its image and find new communication networks.
Marketing Public Relations
Public relations managers and marketing managers usually do not agree with each other. Each of them pursues different goals. Marketing managers are looking to investigate the impact of advertising and public relations on product sales. At the same time, public relations managers consider it their duty to create and expand communication and are focused on it.
Today, businesses seek to unify the goals of both groups and create a single system under the title “marketing public relations”. This process directly helps to promote the organization or the products offered by it.
Marketing PR has the Following Duties
1. Help to produce and present new products.
2. Creating interest in a specific group of goods and services.
3. Influence on a specific group of target customers.
4. Creating the right mentality in the society towards the goods and services of the institution.
Up To Sum
To achieve success in the field of marketing and digital marketing, we must first seek to gain a good reputation in the society and market. This issue can be realized by establishing and strengthening proper public relations with customers and the target market. Therefore, in line with marketing, we must also work on our organization’s public relations capabilities.