Branding products and business in the competitive environment of the market will significantly help our business progress. This issue will play an undeniable role in introducing and selling our products and services.
The brand includes the name, logo or trademark that represents our business to others. In fact, we are introduced to others with our brand and their understanding of our services and products depends on the definition they have regarding our brand and brand name. It can be said that the reputation and even popularity of any business depends on its brand. A successful brand will have a special place in the mind of the audience, in all aspects, from the environment of the store, factory and company to the packaging, the way of presentation and the website, etc.
The fact that the name of a brand reminds the audience of positive and pleasant memories or, on the contrary, creates a negative view for the audience, is itself indicative of the importance of the brand and branding.
Branding is the set of actions that are taken in order to choose the name, logo, packaging and other actions taken in relation to the products and services that can be provided by us. The impact that branding has on the minds and emotions of the audience can turn them into permanent customers or our main critics. It can also be effective in attracting new customers. Branding will help to identify our products and services and win over competitors in providing similar services and products.
The Impact of Branding
When we look at familiar and famous names in different fields, we can find the reason for the popularity of famous brands such as Mino, Apple, Coca-Cola and such brands in their success in the field of branding and basic introduction of their products and services to the audience.
The impact of branding can be examined in the following headings:
1. Differentiation from Competitors
In today’s competitive business market, branding will be a powerful arm to overtaking competitors, increase sales, and increase profits. In this competitive environment where similar goods and services are produced and supplied, the way they are presented and the brand name, Lego, packaging, after-sales service, all can be a reason to offer our goods and services instead of our competitors’ goods and services.
2. Building Trust
The correct way of product branding allows us to sell our products and services more than before. Customers’ trust in our brand makes them our permanent customers. It also leads to the introduction of new customers from old customers and as a result increases the range of customers and the level of sales.
Branding will create an identity for our brand. In order to be recognized by customers in a competitive market, creating a personal brand for our business will be very effective.
4. Adding Value to the Business
Branding gives value and dignity to big and small businesses. With this, we can enter new competitive markets and develop our business by increasing our customer base.
In branding, there are important elements and factors that use them in the branding process, which requires a lot of creativity and intelligence. Here are some of these elements:
1. Website and Social Networks
Launching a website and active and effective presence in social networks can increase our reputation and sales in our business.
It can almost be said that the logo is the first noticeable point when facing a product or service. A logo can make a product last in the mind of the audience. Therefore, in its design, in the process of product branding, we must apply the necessary creativity and precision.
3. Brand Name
The brand name represents the business and its type of activity. Therefore, choosing a simple brand name that is easily imprinted in the audience’s mind and remains, is very effective in the progress and development of that business in the branding process.
4. Brand Color
In choosing the color of the brand, we must pay attention to the psychology of colors and the concepts that it inspires in the mind of the audience. For example, blue color expresses a sense of confidence and peace. Therefore, according to our business, we introduce suitable colors in Lego design.
Up To Sum
Today, branding is a vital issue for any brand in the field of business. Basic and correct branding will lead to business development, more sales, and an increase in the range of customers. The effect of branding on the mind and feelings of the audience, relying on the main elements mentioned in this article, can turn a small business into a big and global business.
Along with product branding, personal branding is also important, which we have discussed in the personal branding article.