Export Business Plan
Export business plan is a strategic group in which the current position of business in the market, existing and possible risks and ways to deal with them are determined. This plan provides businessperson and export applicants with a suitable strategy for knowing the target market and communicating between producers and suppliers and financial resources.
Due to the variety of products, the export plans will also be different. By using export plans, we can export goods with minimum cost and maximum profit. Also, using the export plan, we will obtain information on the location, method of export, and available resources.
Different Parts of the Export Business Plan
1. Market Analysis
Examining the target markets in the export business plan is a very important issue. In market analysis, we examine environmental, cultural factors, existing policies, economic conditions of the region and laws. In this section, we can also use the market research method.
2. Man Power
In the business plan, all the information related to the human resources of the group, including skills, individual information, and the internal and international structure suitable for them, should be specified.
3. Operational Department
The operational part of the business and export plan is related to market entry strategies according to the goals of the group. Feasibility of operational this strategy is evaluated according to financial, technical and commercial conditions. The implementation of this strategy is based on all international conditions and factors related to production and export. Among the effective international factors, the following can be mentioned:
Export cost
transportation costs
packing
Basic requirements for export
Tariffs
Activities in order to find the market
Advertising
4. Risk Analysis
One of the sections in the export business plan is the prediction of possible risks. This allows us to be prepared to deal with such an environment. One of the ways to control risk conditions is insurance and export guarantee. The items that this insurance includes are:
Unilateral cancellation of the contract by the importing company
Abolition of import and export
Confiscation of goods
The occurrence of war and damage to goods
Delay in digital currency exchanges in international trade due to the lack of infrastructure in the destination country
5. Financial Forecasts
Most businesses are poor in their financial forecasting. Available financial resources, profitability, working capital, liquidity, and other such factors should be mentioned in these forecasts.
6. The Opportunity
Examining the available opportunities and the opportunities that can be achieved is one of the other things that we have to deal with in export planning.
7. Competitive Market
Competitive market analysis is very important when exporting. Because we are faced with more powerful businesses at the international level, which competition with them requires detailed field investigations before entering the international arena, and we should have done intelligent planning for that.
Up To Sum
Having a business plan is essential and decisive in any business; Because it defines the general framework of that business. In the field of export, it should be followed with a reliable business plan. There are key factors in designing an export business plan, such as market analysis, analysis of competitive markets, examination of financial and human resources, etc. Before entering the international space as an exporter, we should design a business plan to make sure the actions taken are correct.
