Brand Regeneration Brand regeneration is an effort to rebuild the current image of the brand in the mind of the customer. The purpose of this action is to improve the condition of the brand or prevent it from getting worse. A brand includes a set of emotions, characteristics and concepts
Purchase Behavior Purchase behavior or buyer behavior is a set of decisions, mental interactions and actions that each person uses to buy a product or use a service. We can consider this as one of the elements influencing marketing processes; Because it provides a general view and understanding regarding why
Networking in Business Networking in business can be considered as the parts of a machine. A quality car like Bugatti is made up of more advanced and professional components. On the other hand, a car like Pride is made up of more ordinary and lower quality parts. With the above
Healthy Competition in Workplace Healthy competition in workplace can create more energy and motivation, as well as the formation of creativity and increase the quality of work produced. In other words, it can cause the loss of self-confidence and lack of motivation of employees. But in general, competition can be
Business Analyst A business analyst is a person who improves business conditions as well as the provision of goods and services through the analysis of data related to businesses. The role of the analyst is a completely flexible and different role for each business. But in general, the analyst’s effort
Challenges of Women Entrepreneurs Challenges of women entrepreneurs is one of the most important challenges in the field of business and entrepreneurship system. Despite the fact that we are faced with many female applicants in the field of starting businesses, unfortunately, a significant number of them turn back from their
Entrepreneurial Obstacles Entrepreneurial obstacles are one of the most important challenges faced by entrepreneurs. Actually, at the beginning of any business, we face some limitations in different social, economic and political fields. Identifying these obstacles and preventing them from occurring can be decisive in the success of the business we
Systematization in Business Systematization in business is a set of principles and methods that determine the process of performing activities and tasks in a company. In every business, there are frameworks, policies and work and business methods, based on which key processes are carried out in an orderly and integrated
Business Plan Business plan, in simple terms, is a guide map for our business, in which the business goals and the details of the plans to reach the goals are determined. In fact, the business plan determines the task of the business to a great extent and guides it in
Principles of Partnership The principles of partnership in business are one of the most important topics that have been common among people since the past. The main reason for partnership in work is that usually the parties alone are not able to do the work or cover the expenses of
Competitive Advantage Competitive advantage is very tangible and effective in the current competitive environment. The meaning of this concept is to create a distinctive feature and a special characteristic in products and services compared to other trades in order to attract more customers. That is, a special feature in our
Organizational Culture (Part Two) Organizational culture includes management and organizational behavior that we mentioned in the first part of the article. Components of Organizational Culture 1. Values There are many values within different types of organizational cultures. Every organization should value according to its position. Among these values, the following
