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فرهنگ سازمانی

Organizational Culture

Organizational Culture (Part I) Culture is a very broad concept in the world of words that has countless different dimensions such as ethnic culture, national culture, university culture. The term organizational culture is one of the subsets of this broad concept. What is Organizational Culture? Culture has different dimensions, each

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International Trade in Metaverse

International Trade in Metaverse International trade in the metaverse or the evolved space of virtual information and geographic networks is called international trade in the metaverse. Metaverse is a phenomenon that can be used as a complex tool for commercial and international trends. How is Metaverse Defined? It is a

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International Management in Metaverse

International Management in Metaverse How will International Management be Related in Metaverse? Mark Zager Berg is the CEO of Facebook or Meta (the name Meta is derived from Metaverse). Facebook’s CEO has launched challenging discussions about the world of virtual reality. Issues such as: branding and management of existing businesses

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Stages of Product Commercialization

Stages of Product Commercialization Product commercialization stages are the most important factor in the production of products and technology in this era. These days, humans have passed the age of food gathering, hunting, agriculture and industry and entered the age of communication and information. Today, companies compete to obtain information

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Stop Strategy

Stop Strategy Stop strategy is a series of strategies that we help to choose and apply in advancing the goals and success of any business. These strategies can be in different fields within the organization, production, sales, marketing, etc. One of these strategies is the stop strategy. Change in any

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Differentiation Strategy

Differentiation Strategy Differentiation strategy means that every business manager should know what steps he/she can take to produce a product that prioritizes his products and services in the competitive environment in the market and attracts more customers. This strategy seeks to create a competitive advantage for the products of a

Organizational Agility چابکی سازمان

Organizational Agility

Organizational Agility Organizational agility is the quick response of an organization, group or business to the changes made in this field. Businesses are always accompanied by many changes and ups and downs, and the distinguishing feature of a business in the face of these changes is the speed of coordination

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Business Strategy

Business Strategy Business strategy is a set of methods and techniques that cause a business to emerge and grow in the market. This strategy provides a general framework of goals, plans and what a business should do. Having a business strategy is essential for any group because it determines the

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Difference of Domestic and International Marketing

Difference of Domestic and International Marketing Difference of domestic and international marketing can be examined in terms of available resources, cultural, social, political, economic, etc. barriers. Marketing is an important part of the organization’s activities. In line with marketing, all the processes of production, advertising, pricing and finding a market

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The Understanding of International Business

The Understanding of International Business The understanding of international business allows us to better understand global business issues and have stronger relationships in the field of understanding international business. International trade is an exchange of goods and services between countries of the world. In fact, global trade gives consumers and

Common Mistakes

Common Mistakes in Advertising Common mistakes in advertising is having many examples of different types of ads. The lack of effectiveness of advertisements makes us feel disappointed. Many advertising brochures are similar. These days we are faced with similar advertisements which are not effective. Sometimes the cost of advertising reaches

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Strategic Planning

Strategic Planning Strategic planning is one of the tools that can help you make effective decisions and prevent crises. In the business world, every manager or official is constantly faced with many changes. Business managers must make effective decisions in different situations and on different issues. Crisis management is good,

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