Commercial Diplomacy Commercial diplomacy is a set of policies that are used with the aim of managing and guiding commercial relations in the international arena in the right direction. The word diplomacy generally means international relations between governments, nations, expressing wishes and pursuing national goals in the international space. In
Strategic Transformation Strategic transformation is generally one of those terms that brings many emotions with it. Because in some situations, we see managers who believe that they have done many transformational actions since they entered the organization. we encounter experts in the organization who, during their working hours, are constantly
Financing Methods Financing methods are proposed because all companies need financial resources to continue their business life. Access to these resources is done in different ways. Funding is necessary to complete ongoing projects and the progress of the company. Now, the process of trying to create, collect and increase capital
Consumer Behavior Consumer behavior generally refers to the conditions and situations that affect the decisions and actions of consumers. In relation to consumers, this issue leads them to purchase and use products. Studying this topic is important for marketers; Because in this way they can get a correct understanding of
Purchase Behavior Purchase behavior or buyer behavior is a set of decisions, mental interactions and actions that each person uses to buy a product or use a service. We can consider this as one of the elements influencing marketing processes; Because it provides a general view and understanding regarding why
Insurance Marketing Insurance marketing is proposed because insurance is one of the necessities of life and people need it. But people should be reminded of the necessity, advantages and insurance coverage so that they feel the need for it and pay for it. One of the necessities of human life
Micro Moment Marketing Micro Moment marketing is a concept that occurs when a need is formed within a person. In such moments, people usually go to their smart devices such as mobile phones, tablets or computers to meet their needs. The needs that people are trying to solve at the
Capital Instruments Capital instruments are the necessary factors to operate in the capital market in different countries. Each country has its own capital market based on its monetary and banking system and economic structures, and their common feature is economic enterprises that can use all kinds of capital tools for
Target Market Target market consists of a unique group of businesses with common interests and characteristics. Companies that want to sell their product or service to the target market must identify their target market before selling the product or service related to the business. To identify the target market related
Financial Risk Financial risk means loss of capital and decrease in asset value in financial investment. Anyone who wants to invest in the financial market must consider the risks and possibilities. No one wants to lose in investment, but these possibilities must be accepted as risks. In the stock market,
Organizational Innovation Organizational innovation is a method or process for providing a product or service in a new and original way with using new ideas. In a sense in line with this concept, we have organizational creativity, which means presenting a new plan. But organizational innovation means the implementation and
Customer Analysis Customer analysis is the process of studying and obtaining comprehensive and practical information about the customer through different departments within the organization or relevant websites. This action takes place in order to evaluate, process and interpret the customer‘s behavior in different situations, from the time of the decision
