Purchase Behavior Purchase behavior or buyer behavior is a set of decisions, mental interactions and actions that each person uses to buy a product or use a service. We can consider this as one of the elements influencing marketing processes; Because it provides a general view and understanding regarding why
After Sales Services After sales services includes the commitment that companies providing goods and services undertake in relation to support and responsiveness to customers. The design and application of customer service depends on the understanding and knowledge that we get from the customer‘s behavior and its performance in relation to
Trademark Trademark includes any design, pattern, expression, seal, shape and special logo that makes the difference between goods and services. In other words, the distinctive feature of a company or a manufacturer comes from their trademark. This sign or brand is a lasting factor in the customer’s mind and memory,
Technology Transfer Technology transfer is the process of transferring technology from one person or organization to another person or organization along with the knowledge and skills to apply it. But this process is not as simple as talking about it; rather, it is a complex and difficult process that, without
Micro Moment Marketing Micro Moment marketing is a concept that occurs when a need is formed within a person. In such moments, people usually go to their smart devices such as mobile phones, tablets or computers to meet their needs. The needs that people are trying to solve at the
Capital Instruments Capital instruments are the necessary factors to operate in the capital market in different countries. Each country has its own capital market based on its monetary and banking system and economic structures, and their common feature is economic enterprises that can use all kinds of capital tools for
Metal Recycling Metal recycling as the best material found in waste needs more attention and growth. This industry has a major share in exports in some countries and reduces the amount of stone drilling. Commercial industries and citizens can help maintain the health and beauty of the work environment and
Target Market Target market consists of a unique group of businesses with common interests and characteristics. Companies that want to sell their product or service to the target market must identify their target market before selling the product or service related to the business. To identify the target market related
Market Value Market value is the total dollar or rial value of a company’s shares in the stock market. The method of calculating this value is to multiply the total number of shares of a company by its current price. Despite the importance of a company’s value, it is often
Financial Risk Financial risk means loss of capital and decrease in asset value in financial investment. Anyone who wants to invest in the financial market must consider the risks and possibilities. No one wants to lose in investment, but these possibilities must be accepted as risks. In the stock market,
Sales Funnel Sales funnel is a type of sales process in marketing that organizations use to encourage potential customers to buy their products. The sales funnel includes all the steps and the process of identifying the target until becoming a real customer. This process in the marketing model starts with
Profitable Export Goods Profitable export goods and familiarity with them make the path of export clearer for us. One of the factors that will help in the success of the export process is knowing the goods whose export can bring us significant profit. In Iran, we have never encountered fixed
