Sales Strategy Sales strategy is an organization’s detailed plan to drive sales performance, innovation, and growth by better penetrating existing markets and increasing purchases from existing customers. When we think about creating a sales strategy, we think about how we can connect the right customer to the right seller at
Management Benchmarking Management benchmarking helps companies plan to improve their business practices by seeing what other companies are doing. Benchmarking can help businesses reduce costs, increase profits, and strengthen customer loyalty and satisfaction. Companies can learn from the business and management practices of competitors in their industry or companies operating
Benchmarking Benchmarking is the process by which we measure our company’s success against other similar companies to find out if there is a weakness in performance that can be addressed by improving our performance. Studying other companies can give you what it takes to increase your company’s efficiency and become
Facilitation Techniques Facilitation techniques are techniques that provide opportunities for a group of people to progress and succeed. These techniques include preparation, setting instructions, flexibility, active listening, and time management. The main purpose of facilitation is to encourage people to participate and be creative without involving the team. The Reason
Soft Skills Soft skills are non-technical skills that have an impact on how we do business and include how to interact with colleagues, how to solve problems, and how to manage things. This type of skill determines the way people interact in their relationships with others. These skills include interpersonal
Etiquette in the Workplace Etiquette in the work place is called a behavioral pattern that we must observe in the work environment. Etiquette rules define what we should do and what we should avoid. Etiquette Tips 1. Let’s Use the Official Greeting Say “Hello, good morning/good evening” when we meet
Customs Commissioner Customs commissioner is said to a person who performs customs and clearance procedures on behalf of the owner of goods in matters of export and import. For this purpose, the person with the right to work must pass a special test and receive a special license. It is
Role of Media in Advertising Role of media in advertising is investigated because mass media allocates the most capital in relation to advertising. But the point is that due to the variety of media and the cultural and environmental differences in each region, the performance of media and advertisements is
Foreign Investment Foreign investment aims to transfer capital from one country to another. This process is done by handing over the ownership shares of companies and assets of the investing country. This issue intensifies the influence of foreign investors in the management of domestic companies. In this regard, we are
Brand Regeneration Brand regeneration is an effort to rebuild the current image of the brand in the mind of the customer. The purpose of this action is to improve the condition of the brand or prevent it from getting worse. A brand includes a set of emotions, characteristics and concepts
Commercial Diplomacy Commercial diplomacy is a set of policies that are used with the aim of managing and guiding commercial relations in the international arena in the right direction. The word diplomacy generally means international relations between governments, nations, expressing wishes and pursuing national goals in the international space. In
Effect of Branding on Sales Effect of branding on sales is an important point that should not be neglected. Some experts in this field believe that what increases sales is strong branding. A superficial view of branding is to limit branding to the brand name and logo. Branding is an
