Financing Methods Financing methods are proposed because all companies need financial resources to continue their business life. Access to these resources is done in different ways. Funding is necessary to complete ongoing projects and the progress of the company. Now, the process of trying to create, collect and increase capital
Consumer Behavior Consumer behavior generally refers to the conditions and situations that affect the decisions and actions of consumers. In relation to consumers, this issue leads them to purchase and use products. Studying this topic is important for marketers; Because in this way they can get a correct understanding of
Technology Transfer Technology transfer is the process of transferring technology from one person or organization to another person or organization along with the knowledge and skills to apply it. But this process is not as simple as talking about it; rather, it is a complex and difficult process that, without
Micro Moment Marketing Micro Moment marketing is a concept that occurs when a need is formed within a person. In such moments, people usually go to their smart devices such as mobile phones, tablets or computers to meet their needs. The needs that people are trying to solve at the
Organizational Innovation Organizational innovation is a method or process for providing a product or service in a new and original way with using new ideas. In a sense in line with this concept, we have organizational creativity, which means presenting a new plan. But organizational innovation means the implementation and
Customer Analysis Customer analysis is the process of studying and obtaining comprehensive and practical information about the customer through different departments within the organization or relevant websites. This action takes place in order to evaluate, process and interpret the customer‘s behavior in different situations, from the time of the decision
Perfectly Competitive Market Perfectly competitive market is a market consisting of informed buyers and sellers in which there is no possibility of monopoly. Therefore, the price of goods is affected by the amount of demand and will not be directly related to buyers and sellers. Perfectly competitive markets are contrasted
Customer Empathy Customer empathy is one of the strongest skills. This leads to stronger performance, increased customer satisfaction, and customer loyalty. Empathy with the customer means to understand the customer’s feelings, emotions and motivations. Someone who cares about customer empathy does not see the customer as a user; Rather, the
Customer Engagement Strategy Customer engagement strategy is a written and targeted plan for every team and official who interacts with business customers. The interaction strategy includes the entire period of time from the customer’s entry into our business until the completion of the purchase process and his exit from the
Effective Communication in Workplace Effective communication in workplace and learning the necessary techniques in this field is a requirement of every job and job position. We need to know that communication skills are as important as business innovations. Lack of effective communication techniques in the work environment causes both personal
Steps of Market Research We have already discussed market research and its importance in detail. In this article, the steps and methods of the research are what we are going to discuss. Contrary to what some business owners think, conducting market research is a complicated process, conducting this research in
Networking in Business Networking in business can be considered as the parts of a machine. A quality car like Bugatti is made up of more advanced and professional components. On the other hand, a car like Pride is made up of more ordinary and lower quality parts. With the above
